Microsoft doesn’t rely on introspection

Here’s an interesting patent application from Microsoft. Apparently, they distrust introspective methods as advanced by Simon and Ericsson, and want to use EEG (filtered using the patented artifacts filtering method) to directly assess user interfaces.
Seems like the work on neural correlates of consciousness turns out to be commercialized as well. But non-commercial organizations, like the government of Northern Korea (to mention the obvious example), might also like these methods…

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